Thank you Campaign Brief Asia and Best Ads on TV for selecting 'Killer Bottle 750ml' as Best Print of the Week! Here's what the guest judge Herbert Hernandez, founding partner, GIGIL has to say about the work.

"Times Of A Better India's 'Killer Bottle 750ml' by Wunderman Thompson. Who would not scan those QR codes and not pledge after seeing those arresting visuals? I think this is really effective. Simple but really strong visual to communicate what bottle plastic can do to marine animals. Just like what our Gen Zs in the agency say: It's giving.

(Good thing it was just CGI! Kudos to the agency and to Illusion Studio.)"

Campaign: Unplastic India

Client: Times of India

Agency: Wunderman Thompson India

Credit: https://www.bestadsontv.com/.../Times-Of-A-Better-India...