Authentic Taste

Client (Advertiser): Uni-President
Brand: Soupdaren
Campaign name: Authentic Taste
Title: Authentic Taste : Japanese, Authentic Taste : Korean
Agency: mcgarrybowen Shanghai
Production Company: Illusion, Bangkok

“在我看来，Illusion决定接不接你的单，有自己的标准。所以，和他们合作，钱不是万能的，花时间打磨创意才是最重要的。

In my opinion, Illusion has its own standards to decide to order from you or not. Therefore, to cooperate with them, money is not essential, but boosting your creativity and polishing your mind are the key. ”

CREDITS

Chief Creative Officer: Jeffry Gamble
Executive Creative Director: Danny Li
Art Director: Lucky Guo, Bingo Xu, Roc Huang, Adam Yang
Copywriter: Sihan Jin, Yunzhuang Zhou, Evan Zhao
Photographer: Illusion, Bangkok
Illustrator: Illusion, Bangkok

AWARDS

Epica Awards 2017
2 Bronze Food